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Devise a GTM strategy for our client, a leading player in the Bamboo Toothbrush market backed by the Government of Maharashtra to foray into retail channels and further retail distribution of their product.
Identified multiple distribution channels including shaping consumer habits through schools and dentist associations in addition to devising actionable marketing strategies pivotal for 0-1 customer acquisition through digital marketing and word-of-mouth marketing through city-dentist associations.
We were able to offset significant plastic toothbrushes, as we helped in the sales of a sustainable alternative to plastic toothbrushes, which is a bamboo toothbrushes.
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