“The report was simply excellent, with astonishing depth and detail that supported our product launch.”

The Challenge

Belu is a UK-based social enterprise that produces bottled water and water filtration systems, and donates 100% of its profits to WaterAid. Belu approached 180 Degrees Consulting for support in entering the tonics/mixers market by securing innovative non-financial partnerships.

The Solutions

180 Degrees Consulting developed a comprehensive strategy that involved collaborating with pubs, gin brands, and content creators to create a network of industry influencers that would drive growth. Additionally, we provided support in creating a focused marketing campaign across all channels.

The Impact

As a result of our work, Belu successfully launched a new line of tonic and mixer products, thereby expanding their product portfolio and increasing their social impact.

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