AI Medical Technology

“I am able to talk to investors about future markets with better confidence, giving them more trust in our company” – CEO of AI Medical

The Challenge

AI Medical Technology is a health tech start-up based out of Sweden. Their AI powered mobile application is a cost effective solution to diagnosing various types of skin cancer – it empowers frontline healthcare practitioners to make faster and more reliable decisions. Having developed their first product, AI Medical Technology engaged 180DC Bath to understand where and how they should best bring their product to a European market.

The Solutions

Over four projects, 180DC Bath has defined a market entry strategy, produced product pricing analysis, and developed a go-to-market strategy. Some highlights of our actionable deliverables include: • Market entry screening models for 6 European markets • A cost model, identifying the financial incentives of the product across markets • An investor report, informing the company’s capital raising efforts • Competitor analysis across a selection of European markets

The Impact

Our initial collaboration with AI medical technology resulted in informing the initial market entry in Europe and outlined a pricing strategy. Thereafter, AI Medical Technology decided to continue their engagement with 180DC Bath to build upon the previous analysis. Having outlined the most promising markets, a go-to-market strategy was developed. AI medical technology is now finalising its clinical trials and will be bringing their product to market. We are proud of our work done with AI Medical Technology and are excited to see their product enable reliable decision-making for healthcare practitioners!

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