Acción Contra el Hambre

The Challenge

Lack of channels to raise capita, their strategy was with main events but due to COVID they couldn't continue doing it

The Solutions

Develop marketing strategies to increase donations and use the chefs allied with the NGO to teach cooking master classes with a symbolic donation

The Impact

The NGO could raise enough donations to continue their operations through COVID, and now they have returned to a mixed strategy, taking advantage of both virtuality and reality

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