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Care4parents, an elder care service, issued a challenge to evaluate the feasibility of transitioning from a B2C to a B2B model in order to reach a larger market.However, in order to make informed decisions and ensure a smooth transition, a thorough understanding of the market, customer needs, and competitive landscape was required.
Our solution involved a comprehensive approach that included collecting primary data, creating a plan for personalized outreach to HR departments, networking at various corporate events, revamping social media and marketing efforts, targeting high potential clients and leads, and more. This allowed us to provide Care4parents with a thorough and actionable plan for transitioning to a B2B model.
While the proposed changes have yet to be implemented by the company, Care4parents was fairly pleased with our solution and stated their intention to follow our advice. We are convinced that our solution will help Care4parents more successfully contact their target audience and develop their business in the long run.
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