Congodorpen

“It is very interesting to collaborate with dynamic and committed young people. It gives a freshness/youthfulness to our reflections and analysis of solutions.”

The Challenge

Devise a strategy based on survey findings, targeting 300 students. After an analysis of the responses, the consultants were expected to be able to suggest a practical approach that could improve brand awareness.

The Solutions

According to the survey results, young people in Leuven have a strong interest in supporting education and healthcare initiatives in Congo, and may even be interested in taking an active role in supporting these efforts.

The Impact

The survey has revealed hopeful signals that young people in Leuven are interested in the current situation of the Congolese population and the importance of decolonization. Additionally, the survey has shown that there is a demand for up-to-date news about Congo, which could be delivered via social media or by influencers who are known to the youth. The NGO plans to use this information to engage young people in learning more about Congo and its people.

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