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A coffee shop franchise located in Bandar lampung has been suffering from negative EBITDA for 7 months. The owner is trying to rebrand the coffee shop from primarily targeting lower-middle income customers to targeting high income families via a higher end restaurant in the first floor while also preserving a coffee shop area in the 2nd floor for the lower-middle income customers. They would like to ask for a marketing strategy that would not alienate one of their target markets and a strategy to increase profit per menu sold.
Create actionable campaign strategies and the layout of the implementation, Interns and BA selection. A robust strategy including various approaches in expanding revenue channel, creating pricing strategy, and increasing purchase power of the segmented customer
Total impact projection of the initiatives proposed: Up-Selling Projected Revenue: Rp 25,859,700 Cross-Selling Projected Revenue: Rp 33,521,833 GoFood Projected Revenue: Rp 5,371,200 Pop Up Store Projected Revenue: Rp 6,968,538 Growthrate: 40%
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