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Naario is a women oriented brand which offers healthy alternatives to daily consumption items. The client wanted the team to come up with a strategy to grow its customer base and simultaneously steam line the partnership model in order to increase revenue and expand the partnership network. The client further wanted a deliverable focused on website and social media optimization in order to improve the brand and the online presence of the company.
For the customer base, the team suggested assurance marketing to strengthen brand reputation along with provision of smaller packages and sachets in order to increase customer conversion. For partnership network, the team conducted a training session on essential skills like marketing, leadership and sales and suggested new inventory management methodologies in order to minimise spoilage. Tab wise and competitor analysis was employed for media optimization.
The proposed solutions led to a sharp growth in order volume and enabled the client to access a wider customer base. Furthermore, the solutions enhanced the partner acquisition model and improved the operations of the current partners. There has been a tremendous growth in media impressions and website traction along with a fall in bounce rate.
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