ONE Singapore

The team’s insights and observations were very valuable. You guys are like the mini McKinsey without paying the McKinsey fees! - President of ONE Singapore

The Challenge

The client is an organisation dedicated to raising awareness and taking concrete actions to make poverty history in Singapore. The client engaged 180DC SG(KR) to better acquire and retain more public donors for its Emergency Fund, and incorporate its advocacy goal of raising awareness of poverty issues in Singapore.

The Solutions

180DC SG(KR) crafted a public donor acquisition and retention strategy to solicit more funds, due to the high volume of beneficiary requests. We identified a list of underlying factors that drive donations and proposed three donor profiles that ONE (SG) can specifically target, and supported the suggestions with specific actionable steps to implement social media strategy, a list of cold leads for potential partnerships, and a step-by-step guide on applying to donor-advised funds.

The Impact

NIL

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