The client is an organisation dedicated to raising awareness and taking concrete actions to make poverty history in Singapore. The client engaged 180DC SG(KR) to better acquire and retain more public donors for its Emergency Fund, and incorporate its advocacy goal of raising awareness of poverty issues in Singapore.
180DC SG(KR) crafted a public donor acquisition and retention strategy to solicit more funds, due to the high volume of beneficiary requests. We identified a list of underlying factors that drive donations and proposed three donor profiles that ONE (SG) can specifically target, and supported the suggestions with specific actionable steps to implement social media strategy, a list of cold leads for potential partnerships, and a step-by-step guide on applying to donor-advised funds.
NIL
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