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An innovative start-up launched in Turin in 2018, one of the very few companies in Europe that manages to bring individual pharmacies online every day , enhancing their professionalism and competence. The client requested a marketing strategy to enter the B2C market.
To develop the marketing strategy, the team carried out a competitor analysis and administered a user experience questionnaire.
The study carried out by our consultants allowed Pharmercure to better understand how to position themselves and how to best reach those in need of their service.
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