The NGO needs to improve its product offerings by benchmarking technology solutions currently being used in schools, segmenting schools based on infrastructure and other boundaries. The client is facing challenges with identifying and implementing effective strategies that can enhance its product offerings, increase its market share, and meet the unique needs of each school segment.
The project aims to improve the education technology company's product offerings by benchmarking technology solutions currently being used in schools, segmenting schools based on infrastructure and other boundaries, researching clicker solutions, creating a list of product features suitable for each school segment, and selecting 15-20 schools for a pilot test.
Improving the product offerings based on benchmarking, segmentation, research, and pilot testing can help the client to increase its market share, enhance customer satisfaction and loyalty, gain a competitive advantage, and generate new business opportunities. This will position the client as a leader in the education technology industry and help them achieve long-term business success.
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