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This project helped with the development of a B2B strategy with concrete steps to increase Toolbox's reach and brand awareness in Flanders through identifying channels to utilize in order to reach the target audience and build better brand awareness.
After through market research and research into Toolboxes own capabilities the team was able to come up with concrete suggestions regarding their struggles. One of the many suggestions included Toolboxes flyers layout optimisation.
The results of this project included clearly described next steps that were able to help Toolbox with organizing their approach towards the improvement of their brand image in Flanders, targeting the right market segments and even potential partner cooperations with other NGOs.
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