Wateroam

The team was able to understand and scope the problem that we are facing in an effective manner. As a result, their solutions were very practical as they had an in-depth understanding of the industry and the most effective go-to-market channels. We sincerely appreciate the team's dedication in spending much time to develop a deep understanding of the industry and the situation faced by Wateroam. These efforts have enabled the 180DC SG(KR) team to "speak the language" of the industry and gave much confidence to our team at Wateroam about the practicality of the recommendations. - Co-Founder, CEO of Wateroam

The Challenge

The client is a social enterprise that aims to improve the life, living and livelihood of every individual globally through the use of durable and portable water filtration systems. The client engaged 180DC SG(KR) to help craft a strategy to launch its water filter in the urban market of either Indonesia or Philippines, to increase revenue and profits to sustain its social mission.

The Solutions

180DC 180DC SG(KR) crafted a Go-to-market strategy, encompassing product, price, distribution and promotion, including the financial impact and risks of proposed recommendations. Firstly, we compared and identified Indonesia as a more attractive and feasible market to enter. Next, we deep-dived into the water faucet filter industry in Indonesia, analysed key competitors and interviewed locals to identify consumer needs for home water purification solutions. As we benchmarked its filter against competitors, we crafted a phased product launch strategy, suggesting a suitable price point, and came up with an omni-channel distribution and promotion strategy to acquire and retain customers.

The Impact

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