The client is a social enterprise that aims to improve the life, living and livelihood of every individual globally through the use of durable and portable water filtration systems. The client engaged 180DC SG(KR) to help craft a strategy to launch its water filter in the urban market of either Indonesia or Philippines, to increase revenue and profits to sustain its social mission.
180DC 180DC SG(KR) crafted a Go-to-market strategy, encompassing product, price, distribution and promotion, including the financial impact and risks of proposed recommendations. Firstly, we compared and identified Indonesia as a more attractive and feasible market to enter. Next, we deep-dived into the water faucet filter industry in Indonesia, analysed key competitors and interviewed locals to identify consumer needs for home water purification solutions. As we benchmarked its filter against competitors, we crafted a phased product launch strategy, suggesting a suitable price point, and came up with an omni-channel distribution and promotion strategy to acquire and retain customers.
NIL
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