Wicked Lover

“To be authentic is to be eco-friendly.”

The Challenge

Wicked Lover wanted to increase consumer engagement and grow their Instagram online presence. They wanted to enhance their consumer engagement and target a specific consumer sector, so they also wanted to gear their marketing toward consumer interests.

The Solutions

We collected Wicked Lover’s Instagram followers and analyzed Instagram follower and hashtag data to identify overlapping hashtags and industries and find common themes and content that would best appeal to their followers. We also helped translate captions and hashtags from English to Korean to correctly convey the meaning and nuances

The Impact

We helped them expand their online presence on their Instagram and develop new content that emphasizes their unique selling points and their conscious lifestyle brand identity.

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