Mercy Ships, an international charity that provides free medical care to people in developing countries, approached 180DC with a challenge to improve their financial sustainability by tailoring the donor experience with country-specific insights and content.
Our team collaborated across three countries to conduct competitor benchmarking and a gap analysis of UI/UX features, as well as develop a localised marketing strategy. Based on this analysis, we provided recommendations for search engine optimization, website design, and social media strategy to improve Mercy Ships' donor experience and increase regular donations.
Mercy Ships was able to launch a new website across three regions in South-East Asia. Our efforts had a positive impact on the organisation's financial sustainability, donor engagement, and overall mission to provide free medical care to people in need.
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