Movember Foundation

“Working with 180DC has been a great experience. The team was efficient, thorough and very professional. An extremely high standard for a student venture, well exceeding my expectations. From weekly status reports to a mid project brainstorm session,180DC provided regular opportunities to ensure we were staying in line with overall aims and hitting objectives.”

The Challenge

Movember is a charity seeking to raise awareness of men's health issues, such as prostate cancer, testicular cancer, and men's suicide. The purpose of this project was for 180 Degrees to research the reasons why ambassadors are successful and how Movember can better integrate within universities through recruitment, retention and efficiency.

The Solutions

Through extensive revenue, marketing and competitor analysis, and interviewing a range of programme participants directly, the team generated and prioritised recommendations including a buddy system, social media packages and community building. This generated a comprehensive financial and implementation plan.

The Impact

Movember ambassador program total funds raised grew 250%.

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