Sony Foundation Australia

“The team were exceptional.The research, analysis and insights have been extremely helpful so we can cherry pick what we think would work in our real world of implementation. This would be time consuming for us, and something we often don't get enough headspace to do, so it's been extremely valuable.”

The Challenge

Sony Foundation Australia is the charitable arm of the Sony Group of Companies operating in Australia. 180DC was asked by Sony Foundation to support in leveraging its existing business assets to generate sources of fundraising in light of COVID-19.

The Solutions

Supported by holistic analysis and financial modelling and implementation planning, the team recommended novel partnership arrangements with game developers, a workplace giving campaign and an extension of Sony corporate partnerships loyalty programme.

The Impact

Increased alternative fundraising income by 268% in 2021.

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