Sony Foundation Australia is the charitable arm of the Sony Group of Companies operating in Australia. 180DC was asked by Sony Foundation to support in leveraging its existing business assets to generate sources of fundraising in light of COVID-19.
Supported by holistic analysis and financial modelling and implementation planning, the team recommended novel partnership arrangements with game developers, a workplace giving campaign and an extension of Sony corporate partnerships loyalty programme.
Increased alternative fundraising income by 268% in 2021.
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